Wednesday, 14 September 2016
The climax of our NPD cycle arrives again with Glee at the NEC where we launched our new 2017 range additions. We couldn’t get any extra stand space this year so as a result our stand was rammed full of products and displays, with every square inch commandeered. Very satisfying responses from the numerous customers who visited us and looks like we have some sure-fire winners in our 2017 range. The focus now moves on to the supply chain to ensure we receive sufficient product on time to meet demand through the season. Shortly we’ll be turning our attention to 2018 range developments, and so the cycle starts again!