Rumours circulating at GLEE that Smart Garden were in the running to buy the Scotts Chapelwood business have been vindicated as the Companies today announced that they have agreed terms. The purchase price has not been disclosed.
“We are delighted to have found, in Smart, an experienced buyer for this business” said Sheila Hill, UK General Manager of The Scotts Miracle-Gro Company. “We made a strategic decision to focus on our core business which is not Wild Bird Care and it was clear that we had to find the right company to take Chapelwood forward and provide continuity and growth for its many loyal stockists.”
Paris Natar, Chairman of Smart, added: “At last, we have found absolutely the right opportunity to enter this exciting category. Most of our Management Team, myself included, have many years of experience in manufacturing and marketing Wild Bird Care products and we have made no secret of the fact that it has been on our ‘to-do’ list since acquiring the Smart business in 2013. Chapelwood provides the perfect springboard! But first, we have a new business to run and it is vital that we establish inventory within Smart at the earliest opportunity to meet our customers’ seasonal needs as fully as possible. We will be talking to and writing to all our customers in the coming days to give them all the information they will need.”