Smart Garden and their in-house Designer Stuart Glennerster are launching what they are claiming to be “The Future of Grow Houses”, beginning with their 4-tier ‘GRO-ZONE MAX’ patio greenhouse.
Chairman Paris Natar commented, “The humble grow house has been around and unchanged for more than 25 years. That is to say unchanged in design, but reduced in price and quality as successive suppliers have lowered pricing to defend market share to the detriment of quality and specification.”
Stuart added: “We have gone to great lengths to bring quality and credibility back to this category; Sensible but pleasing form, coupled with high specification, greater strength and durability, flexibility, ease of use and extra capacity.”
At just £49.99, the GRO-ZONE MAX is priced for volume sales and is also being supported with a Smart Promo Pallet Deal enabling £39.99. This introductory offer includes 30 units, one of which is supplied FOC for display purposes, together with a POS board highlighting the GRO-ZONE’s many features and benefits.
“Our aim is to put an extra £10 or £20 in our customers’ tills each time a Gro-Zone is sold…and to not disappoint the end user with something that only lasts a season, often less! We feel the time is ripe for a small leap of faith in this category at a slightly higher price point and many more Gro-Zones and accessories are waiting in the wings…so watch this space!” Said Paris