“The two product categories, Clocks and Lanterns, just seem to fit together perfectly within the Outside In designs® brand concept...” says Paris Natar, SGP’s Chairman, “…and it works, as evidenced by retail sales in 2016 already exceeding £5m. And now we are ready to stretch the brand yet further, without betraying the core concept of decorative yet practical products for use indoors as well as outdoors!”
Smart are therefore now launching an unrivalled range of doormats that includes a comprehensive selection of indoor and outdoor mats in fresh, eye-catching and enticing designs.
Jonathan Stobart, Managing Director, added: “The refreshed Outside In designs® concept has been so positively received in the marketplace that we are very excited to be offering even more products within the stable. In our extensive and very well-priced selection, our retail partners and their customers will find all the doormats they’ll ever need from one source.”
Smart are also launching Lumières, a range of 32 LED illuminated letters, words and symbols. Merchandised on bespoke display units under the banner ‘Your Name In Lights!’, these desirable home and garden decorations will sell and sell.
And that is not all. An inspirational selection of new clocks, with classic to contemporary styling, is being added for 2017 that will further enhance the current Outside In Designs® Clock collection.
The hugely popular range of home, garden and conservatory lanterns is also being extended with an array of stunning and timeless designs, making this the widest offering in the UK market.
The full range of Clocks, Lanterns, Doormats and Lumières will be on display at GLEE on Smart’s stand 18K30-K31.